Dia project showcase

Surprise

Billboard · OOH

Surprise is a billboard campaign created for N&S Diamond & Jewelry, focused on engagement rings.

Blender Substance Painter

Preview

Dia project preview

The client’s only brief was to keep it romantic, and I expanded that into a full 3D poster design instead of a standard 2D graphic.

Workflow

To capture the feeling of romance and energy, I built the concept around a dramatic explosion of flowers. In Blender, I scattered two varieties of roses and countless petals, simulating their movement to create a sense of motion and celebration. The centerpiece diamond was modeled with precise proportions, based on real-world cutting measurements, to reflect the authenticity and brilliance of the brand’s jewelry.

Result

The final design elevated the campaign into a dynamic, eye-catching 3D presentation — blending romance, motion, and accuracy into a striking billboard that stood apart from traditional jewelry advertising.

PDF Viewer