Preview
The initial draft idea came from a team member who discovered “fake OOH” concepts on Pinterest, and together we brought that idea to life.
Workflow
I first visualized the billboard in 3D, running fabric simulations to preview how the cloth would move in the wind. This gave us a clear, realistic vision of the final piece before production began. For the main visuals, we used AI to generate children of different ages in the exact poses and facial expressions we needed, ensuring variety and flexibility.
Result
The final execution pushed OOH presentation to a new level and set a fresh trend in Yangon’s advertising scene.