Pepsi project showcase

Pepsi

Immersive · OOH

Pepsi 3D Billboard was a concept project from the agency Street Smart, aiming to create a large-scale promotional event with a strong attraction factor. My role focused on idea generation and presenting a clear direction for the campaign.

Blender

Video

From the agency’s brief, I proposed an immersive 3D LED billboard that would project dynamic content and give viewers the feeling of depth and presence. I broke down the technical possibilities, outlined the workflow, and visualized the concept in a detailed presentation to show how the installation could work in a real environment.

Workflow

Although the project ended after the first presentation due to budget and timeline limits, it became a valuable exploration for me — giving me the chance to dive deeper into immersive installations and 3D billboard experiences.

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