Unpack project showcase

Unpack

Augmented Reality

Unpack was an AR experience project developed for Samsung Myanmar, brought in by the agency Street Smart. The goal was to support the Samsung Unpack 2024 Myanmar launch

WebXR Three.js

Workflow

I proposed several AR concepts, providing visualizations and even a working live demo for one option. Since the client wanted an app-free solution, I built the demo using WebAR with WebXR as the framework and Three.js for 3D content. The prototype focused on the noise-cancelling feature, allowing users to experience position-based sound within an AR environment. Alongside this, I also provided clear technical direction for each option so the agency’s developers could easily implement the concepts.

Result

Although I had to step away mid-project due to other commitments, the work gave me valuable experience in blending immersive AR with web technology for large-scale brand events.

Live Prototype

Experience the WebAR sound positioning demo directly in your browser.

Note: Requires a mobile device with camera access and WebXR support.

Documentation